Myths & misconceptions in the turfgrass industry
An exploration of the many myths and misconceptions that exist in the turfgrass industry. Drawing on the existing published science and extensive ICL trial data, we will address a broad range of marketing ‘mis‑truths’ that have been heard over the last years. The aim is to improve general understanding of key agronomic issues such as soil testing, use of turf biostimulants, application of nutrition and utilising soil biology. This will help end users question what they read and are told.
Learning outcomes:
- List a range of potential myths commonly heard in the turfgrass industry
- Evaluate marketing literature to identify potential weak points in the described science.
- Describe the features of good marketing to identify trusted products and suppliers
- Develop questioning skills to allow better decision making for products and services in our industry
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